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Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for 'Prius Family' North American Marketing Strategy

DETROIT, January 11, 2010—Toyota Motor Sales (TMS), U.S.A, Inc., today unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that would address Toyota’s stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets. [...]

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Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for ‘Prius Family’ North American Marketing Strategy

DETROIT, January 11, 2010—Toyota Motor Sales (TMS), U.S.A, Inc., today unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that would address Toyota’s stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets. [...]

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East Coast Could Get A Hydrogen Highway

One of the big issues facing hydrogen is just where we’re supposed to fill the cars that might run on the stuff. A Connecticut company is answering that question on the East Coast with plans for a “hydrogen highway” that will extend from Portland, Maine, to southern Florida.

California historically has been a hotbed of hydrogen research and development, but SunHydro wants to put the East Coast on the H2 map with 11 solar refueling stations. The self-contained stations use electrolysis technology from Proton Energy that takes electricity generated from solar power and splits water into hydrogen and oxygen. The process results in considerably fewer emissions than the traditional methods of shipping hydrogen to fueling stations by truck or reforming it from natural gas. [...]

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