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Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for 'Prius Family' North American Marketing Strategy

DETROIT, January 11, 2010—Toyota Motor Sales (TMS), U.S.A, Inc., today unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that would address Toyota’s stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global [...]

Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for ‘Prius Family’ North American Marketing Strategy

DETROIT, January 11, 2010—Toyota Motor Sales (TMS), U.S.A, Inc., today unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that would address Toyota’s stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global [...]